Having a good sales personality is essential if you wish to succeed in sales. A sales personality includes all the key personality traits that characterize a good salesman, including a genuine desire to help, the ability to listen, enthusiasm, confidence and presentability amongst others.
Advice from Masters: Quotes & Tips on a Sales Personality
Enthusiasm & Energy
Keep yourself positive, cheerful and goal-oriented. Sales success is 80 percent attitude and only 20 percent aptitudeBrian Tracy – Sales Coach, Author – The Psychology of Selling / Eat that Frog / Focal Point
You can have all the product knowledge in the world and excellent people skills, but if your attitude is sour and you’re not enthusiastic about what you’re doing, you might as well not bother getting out of bed in the morning.Tom Hopkins – Sales Coach, Author – How to Master the Art of Selling
Don’t fear rejection: If you are in sales and you fear rejection, you’ve picked the wrong way to make a living.Brian Tracy – Sales Coach, Author – The Psychology of Selling / Eat that Frog / Focal Point
Genuine Interest in the Other Person
Names: The average person is more interested in his or her own name than in all the other names on earth put together. Remember that name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it – and you have placed yourself at a sharp disadvantage.
The name sets the individual apart; it makes him or her unique among all others. The information we are imparting or the request we are making takes onDale Carnegie – Self improvement Guru, Author – How to Win Friends & Influence People / How to Stop Worrying & Start Living / The Leader in You
a specialimportance when we approach the situation with the name of the individual. From the waitress to the senior executive, the name will work magic as we deal with others.
When people feel that someone genuinely likes them, they are more open to listening to that person and to what he/she is selling.Brian Tracy – Sales Coach, Author – The Psychology of Selling / Eat that Frog / Focal Point
Memory: Names, places, dates, facts and figures are important. So are the attitudes and beliefs of our potential clients, their interests, likes and dislikes, wants, needs, goals, hobbies, the names of their kids and grandkids and so on.Tom Hopkins – Sales Coach, Author – How to Master the Art of Selling
Top Books – Sales Personality
Videos – Sales Personality
Brian Tracy speaks of the common qualities of the most successful sales professionals: (1) Ambitious — want to be the very best and highest paid (2) Overcome Fears — especially the fear of rejection (3) Commit to success — a total dedication to success.
4 of the top sales scenes in movies, to help inspire you to perfect your pitch and your close.
Other concepts on Sales & Marketing
A niche denotes products, services or interests that have a high appeal to a select smaller group of people, as compared to the general populace. By laser focusing your services and communication to the needs of this smaller group, you can gain much higher relevance than trying to target everybody.
People buy with emotions, and later justify with logic. We like to think of ourselves and logical, rational creatures but in reality our decisions are driven by our emotions, feelings and biases. There are a large number of psychological tricks that can be used to help a person agree to whatever it is that you wish them to do.
‘1000 true fans’ is a concept that explains why it is not essential to be famous and have a huge following to earn a successful living working on your passion. In fact, all you need are a much smaller set of passionate fans (1000 for example), who become your marketing evangelists and core customers.
Everyone wants to create viral content, but only a few succeed. While there is no guaranteed method or set-formulae that helps make content viral, there are very clearly some elements that significantly increase the chances of your content going viral, while missing these is a clear recipe for a lack of virality.