In The Business of Social course, lecturer at Medill IMC and CEO Randy Hlavac will teach you all there is to know about Social Media Marketing, Social Media, and A/B Testing. Throughout this ingeniously constructed course, you will also gain insight into the legal considerations, proven performance metrics, and management tactics for success in the business of social media.
The Marketing Digital course will give you the tools you need in order to plan, implement and monitor Digital Marketing strategies. With the help of instructors Francisco Albarello, Andrés Mociulsky, Pablo Grimoldi, Pablo Croci, and Sebastián Camiser, by the end of the course, you will be able to coordinate integral projects of Digital Marketing and generate a fruitful relationship with specialized agencies.
The Digital Marketing Capstone course, taught by Program Director Rhiannon Clifton and Professors Aric Rindfleisch, Kevin Hartman, Vishal Sachdev, and Mike Yao, teaches you the necessities of digital marketing. You will learn all about marketing analytics, marketing performance measurement, and management, as well as how to create a marketing plan.
Learn how to increase your influence, generate more word of mouth, and how to use social networks to spread information with the Viral Marketing and How to Craft Contagious Content course taught by Associate Professor of Marketing, Jonah Berger. By the end of this course, you’ll have a better understanding of how to craft contagious content, and get your ideas to stick.
In this Marketing Strategy course, business coach Alex Genadinik teaches you the smartest and most effective marketing strategies to reach over a million people and to stay ahead of the competition. Apart from being a business instructor, Alex is also an entrepreneur, SEO marketing, and eCommerce expert.
Learn how to connect with new audiences and lower your ad costs via Facebook ads with the Facebook Ads & Facebook Marketing Mastery 2018 course. The L.A.-based company, Coursenvy, will teach you how to implement Facebook pixel and advanced tracking strategies, and create an incredible sales funnel. By the end of the course, you’ll become a Facebook marketing expert.
If you’d like to master online marketing on Twitter, Pinterest, Instagram, YouTube, Facebook, Google, and other platforms, and learn everything there is to know about social media marketing, the Social Media Marketing Mastery course is the course for you. Overall, Coursenvy will teach you how to create highly optimized and high-quality paid ads on all social media platforms, and use Google Business to benefit your local business and help your SEO.
The Complete Facebook Ads Course teaches you how to avoid the most common mistakes that end up costing beginners a fortune. With the guidance of Daragh Walsh, you’ll also learn how to set up a campaign, create a Facebook sales funnel, offer discount coupons, advertise yourself on Instagram, generate plenty of leads, and other useful tools.
Today, there are more opportunities for authors than ever before. However, social media has changed this field and introduced new concepts such as “branding” and “marketing.” If you’re a writer or you’ve got the potential to become one, Kristen Lamb’s We Are Not Alone is a must-read. Her insights will guide you through every aspect of writing in the 21st century.
Humans move in tribes, and tribes require a leader. If you are under the misconception that leadership is not for you, think again. The most influential leaders were once nothing more than you are right now. Seth Godin gives you all the tools you need to become the next leader.
Social media is at the centre of today’s market. If you can use it correctly and influence your customers, your business is sure to succeed. Chris Brogan and Julien Smith share theoretical and practical that will train you to exercise your influence on social media and change the course of your business forever.
Conventional marketing strategies aren’t effective anymore. Nowadays, customers choose their products based on what social media has to say about them. Brian Halligan shares everything you need to know, to make sure you can be found on social media. From growing a customer base on Twitter to improving your ranking on Google, Inbound Marketing prepares you for today’s global market.
Social media expert, Gary Vaynerchuk, teaches you how to create excellent content that complements your business’s social media platform — a strategy that will easily knock out competitors. He believes consumer awareness is essential. His advice will rebuild and solidify your customer relationships, helping your social media initiatives a roaring success.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
Marketing and PR are the keys to success in the modern-day market. David Meerman Scott, a marketing strategist, gives the reader a full package of marketing tactics that will guarantee sales. He also shares riveting success stories and examples of established firms who engage in cheaper marketing strategies for less than half of the cost of conventional methods.
Conventional advertising has no impact anymore. If you want to reel your customers in, you have to foster meaningful, trust-based relationships. Not only does this generate an impact, but it also increases customer loyalty. In Unmarketing, Stratten reveals secrets of effective marketing that will make you your customer’s first choice and keep them coming back for more!