The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries,Jack Trout | Video Book Review
A short animated book review of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries,Jack Trout.
A short animated book review of Contagious: Why Things Catch On by Jonah Berger,.
Understand key concepts related to buyer psychology, including the 4 P’s of selling (Promise / Picture / Proof / Push), the 4 P’s of marketing (Product / Price / Placement / Promotion) and the AIDA Method (Awareness / Interest / Desire / Action), and how to use them to increase your sales.
Learn the leadership principles critical to stepping up and creating change by enrolling in the Modern Marketing course. Your instructor, a best-selling author, speaker, and a world-renowned entrepreneur Seth Godin will teach you simple steps that will help you change and create an alternative future for yourself and others.
Find out how to ask the right questions with the Prove It! Testimonials That Sell course. Best-selling author Jeffrey Gitomer and CEO at Ace of Sales and Self Marketing Hero Andy Horner will teach you how to earn and collect great testimonials, use them to gain instant credibility, and close as many sales as you set out to.
The Fundamentals of Management course will help you acquire a better understanding of the concepts of management. Dave Nagy will guide you through the process of understanding the manager’s responsibility in planning, organizing, leading, and controlling within the workplace. Upon completion, you will have obtained incredible management theory and leadership skills.
The Introduction to Marketing course will teach you the three core topics in customer loyalty: branding, customer centricity, and practical market strategies. Barbara E. Kahn, Peter Fader, and David Bell will arm you with positioning, marketing strategy, and customer satisfaction skills that will help you become a marketing expert.
Master the art of creating incredible user experience across different platforms with the Transmedia Storytelling course. Along with an incredible team of instructors, including Associate Professors Simon McIntyre and Emma Robertson, as well as renowned lecturers Dr. Ollie Bown, Dr. George Khut, and Dr. Jeffrey Koh, you will learn how to shape your ideas into compelling and well-structured narratives, keeping your audience captivated with your stories.
The Master Persuasion Psychology course will show you how you can influence people’s opinions and decisions. Andrew Luttrell is a master persuader and will teach you fool-proof techniques on how to persuade your audience to do anything. Learn how to get people to pay attention to what you have to say by using simple, yet captivating arguments.
Learn how to create and use your own strategies to influence other people’s behavior with the Influence People with Persuasion Psychology course. Social psychologist Andrew Luttrell will teach you how to structure your sentences to make people say “yes” more often. With this course, you’ll learn how to apply strategies that will help you achieve anything you set your mind to.
If you’d like to jump-start your marketing career, the Become a Growth Marketer course will give you all the necessary tools to do so. With the help of Evan Kimbrell and Justin Mares, you’ll learn how to use basic, intermediate, and advanced growth techniques for your own or your company’s campaign, design a product growth trajectory, and put together an amazing portfolio. Furthermore, you’ll gain insight into the basics of product branding.
Master the skills needed to become persuasive and influential with the Persuasion Machine course. Patrick Dang will teach you how to position yourself as an authority figure without seeming arrogant and pushy. Furthermore, with this course you’ll also learn how to use social proof, scarcity and consistency strategies to become a success.
An Introduction to Consumer Neuroscience & Neuromarketing is a course that will help you understand the basic methods in the emerging fields of consumer neuroscience and neuromarketing. Thomas Zoëga Ramsøy will teach you about the basic brain mechanisms in consumer choice and will give you an overview of the current, as well as the future uses of neuroscience in business.
In the Marketing Strategy course, Ramon Diaz-Bernardo, Shameek Sinha, Ignacio Gafo, Fernando Cortiñas, and Maria Teresa Aranzabal will give you the necessary tools to develop your own marketing strategy for a product, service, or business. Ultimately, this course will help you gain insight into the fundamentals of market research, positioning, and campaign planning.
Learn about the two most effective social strategies used by several organizations with the Engagement & Nurture Marketing Strategies course. Through real-life examples, Randy Hlavac will teach you the importance of infographics and a well-designed landing page. By the end of the course, you will obtain all the necessary social marketing, marketing strategy, and writing skills needed to achieve enviable success.