Motivation
Books
Why We Do What We Do: Understanding Self-Motivation
What motivates people? Is it the reward for doing something or the punishment for not? According to Deci, it’s neither. He argues that educating people on the importance of a task and granting them the freedom to do it as they wish is what ignites commitment, interest and subsequently, long-term motivation. His unconventional methods will have everyone pursuing their own goals without having to depend too much on one another.