Straight talk by Gary Vee at the VidSummit with relation to why people fail at building an online audience. The answer is simple – they are too selfish. The only way to truly build a valuable longer-term audience is to actually add value. This can be done by understanding your audience’s context and being willing to engage with your audience.
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The TED talk by Barry Schwartz, the author and creator of ‘Paradox of Choice’, that explains why the modern concept of having greater freedom of choices, actually leads to negative outcomes for people – in terms of happiness, decision paralysis and regrets.
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A short animated book review of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries,Jack Trout.